Purpose: This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement. innovation. and behavior of consumers towards phygital products on patronage intention. https://www.diegojavierfares.com/deal-find-Headlight-Protectors-Suits-Mitsubishi-Lancer-CE-8-98-9-03-M245H-Headlight-quick-pick/